For decades, office equipment dealers built successful businesses around copiers, printers, scanners, document management, and managed services. Those solutions remain important, but the reality is clear: the printed page continues to decline.
Organizations are automating workflows, digitizing records, and looking for new ways to improve productivity, reduce labor costs, and streamline operations.
At the same time, a new opportunity is emerging.
Robotics.
The question is not whether robots will enter the workplace. The question is who will support them, service them, finance them, and help customers successfully deploy them.
CRICKETS was created to answer that question.
CRICKETS (Continuum for Robotics, Innovation, Collaboration, Knowledge, Education, Technology, and Solutions) is a community dedicated to connecting the office equipment channel with the rapidly growing robotics industry.
Our mission is simple:
Help office technology dealers understand, evaluate, sell, support, and profit from robotics and automation solutions.
We bring together dealers, manufacturers, software providers, leasing organizations, service professionals, and end users to create new opportunities for growth.
Many robotics companies have exceptional products but lack local service organizations, experienced field technicians, customer relationships, and financing expertise.
Office equipment dealers already possess these capabilities.
Dealers understand:
These are the same disciplines required to support robotics deployments.
The skills dealers have spent decades developing are highly transferable to robotics.
Several market forces are accelerating robotics adoption:
Organizations continue to struggle to fill routine operational positions. Robotics can help automate repetitive tasks and improve workforce productivity.
Businesses are looking for ways to reduce expenses while maintaining service levels and improving customer experiences.
Autonomous Mobile Robots (AMRs), delivery robots, smart lockers, inventory robots, and humanoid platforms are becoming more capable, reliable, and affordable.
Universities, healthcare systems, warehouses, manufacturing facilities, corporate campuses, and public-sector organizations are actively evaluating robotics solutions.
The demand is growing faster than the support infrastructure needed to sustain it.
CRICKETS helps bridge the gap between robotics manufacturers and local channel partners.
Our focus includes:
Robots that transport materials, packages, supplies, and equipment throughout facilities.
Secure storage and delivery solutions integrated with robotics and workflow automation.
Solutions that improve package movement, mail distribution, and internal logistics.
Robotic platforms that assist with tracking, auditing, and managing assets.
Next-generation workplace assistants capable of performing a growing range of operational tasks.
Robotics introduces opportunities that extend beyond traditional equipment sales.
Potential revenue streams include:
Many of these opportunities mirror the recurring revenue models that dealers already understand.
CRICKETS is committed to helping the channel learn before it sells.
Through webinars, articles, demonstrations, pilot programs, and industry collaboration, we provide practical education designed specifically for office technology professionals.
Our goal is not simply to introduce robots.
Our goal is to help create successful long-term robotics businesses.
The office technology industry has adapted many times over the years.
From analog to digital.
From black-and-white to color.
From hardware to managed services.
From paper to workflow automation.
The next evolution is robotics.
CRICKETS exists to help the channel navigate that transition and build new opportunities for growth.
The future isn't replacing the office technology dealer.
The future needs the office technology dealer.
Welcome to the Continuum.
Contact the CRICKETS Continuum team today.
📧 apost@cricketsus.com
🌐 www.cricketsus.com
"Bringing Robotics to the Office Equipment Channel — and the Office Equipment Channel to Robotics."
Crickets Continuum
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